What is Post? Popular types of Posts are commonly seen today
POSM, also known as Point Of Sales Material, is a collection of all items supporting sales at retail locations such as supermarkets, grocery stores, fairs, and exhibitions to contribute to brand recognition.
Marking Kit is understood as a brand identity kit that is additionally developed to identify the company's logo and image. Common PR products are: hats, t-shirts, business cards, envelopes, envelopes, catalogs... POSM only focuses on display support, attracting customers' attention at points of sale and marketing. . From there, creating a difference from competitors in market share.
POSM does not directly bring value in terms of revenue and profits to manufacturers. POSM attracts customers' eyes when passing by, creates curious attention, and stimulates purchases. Depending on the point of sale, advertising purpose, and marketing strategy, businesses will use POSM for the purpose and cost.
Popular types of POSM are commonly found on the market today
1.Poster
A poster is a publication that conveys information through text (words) and/or through graphic images (icons or pictures, paintings).
People often design posters of moderate size to stick along walls or windows, enough to see and read. The poster must convey a message that is very close to the purpose of making the poster and must make an impression. Posters are often posted at retail stores and convenience stores.
In addition, Posters also come in larger sizes to display on roads and buildings to attract attention from afar.
2. Leaflets
Leaflets provide information about products, advertising programs or campaigns, but leaflets are often beautifully designed, compact and convenient. Leaflet will usually be printed on A4, A5 paper size for easy distribution as well as for customers to hold and hold in their hands.
Leaflet advertising is used to support the introduction of product information at agents and stores. It is also used at exhibitions and events to broadcast directly to consumers, increasing marketing efficiency and product awareness.
3. Standees
Standees appear at most fairs, convenience stores and consumer goods exhibitions. Normally, standees are designed with dimensions of 0.6×1.6m or 0.8×1.8m, with neat shelves. Standees are used a lot because they are compact, cheap, portable, and flexible.
4. Stickers
Stickers are label images, illustrations, and information used to stick on products and store shelves. Stickers are designed with rich, fun shapes and bright colors.
5. Booth
Booth is a space used to display products and promote their products. Booths are designed in a variety of designs and usually have 2 - 5 staff in charge. Businesses can proactively organize booths at universities and companies. Usually, booths are most often placed at product display events to attract participants and exchange gifts.
6. Divider
Divider is most used in supermarkets, to divide products between each other. Divider uses eye-catching images to highlight products and attract customer attention. Divider is designed in vertical orientation to limit the area, making it easy for customers to move
7. Wobbler
Wobbler is used today to attract customers' attention, especially in the consumer goods industry, toys, medicine industry, household electrical appliances...
The content on Wobbler is filtered to be concise and eye-catching. or bring as much personality as possible to the brand or product. Rich designs, diverse materials, will be selected to best suit the requirements, ideas, and display space.
The content on Wobbler is filtered to be concise and eye-catching. or bring as much personality as possible to the brand or product. Rich designs, diverse materials, will be selected to best suit the requirements, ideas, and display space.
8. Tester
Tester is understood as a product test sample. Designed with a size smaller or equal to the main product and displayed mainly in scented product lines such as perfume, body spray, fabric softener...
9. Gondola end
Also known as shelf head. This is the best way to attract customers, help promote the image and increase revenue for the business's products. GE will be creatively and professionally designed to fit the product.
10. Check-out Counter
Most convenience stores or supermarkets have shelves to store convenience products near the checkout counter. COC is often used to display convenient food items such as snacks, chewing gum, chocolate; sensitive products or things that are easy to forget while shopping
11. Display Island
Display Island is set up in the middle of a supermarket to highlight products or attract customers. Display island is built with a large number of products and arranged to display with creative shapes. Supermarkets charge very high fees for this form of display island display.
12. Showcase Cooler
Showcases are cooling systems used to display products that need to be kept cold such as fresh foods, vegetables, and fruits. However, Showcase is also used to refer to small display boxes placed on main shelves. Showcases are designed to be simple, transparent and are often pasted with images to highlight new products.
13. Dangler
Dangler is understood as designs hung on the ceilings of supermarkets, shopping centers or convenience stores. Dangler is used to attract distant or overhead views. Content is usually product images, promotional information or outstanding product features.
As a Trade Marketer, understanding POSM clearly about the characteristics and uses of each type will help you determine the appropriate use purpose, thereby helping to balance your budget and achieve the expected usage efficiency. .
POSM has a variety of images, ideas, and design colors. In addition, POSM is often produced on plastic, paper, format, or on new materials with many different printing and production techniques. This has created a wealth of POSMs, all based on product and supplier requirements but more suitable and creative.
RMT is a company specializing in printing, designing, and manufacturing POSM products for the Vietnamese market.
Please learn about us and contact us if you have any questions or want advice!
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