1. What is the promotion?

Promotions are programs offered by sellers to attract consumers to buy products. It can include discounts, special offers, buy one get one free, rebates, gifts, etc. Through promotions, sellers can offer more competitive prices and preferential conditions to Attract more consumers to buy products at your store.

2. What is the promotional gift strategy?

In a fiercely competitive market, sellers need to use many different solutions to attract consumers' attention and desire to buy. Promotional gifts can be said to be one of the most effective marketing methods, applied by many sellers. The right promotional gift strategy not only helps promote sales growth but also increases customer satisfaction, loyalty to the store and raises brand awareness.

Gift strategy is a marketing tool for Sellers through choosing appropriate gifts, accurately locating consumers, choosing appropriate and effective promotions, propaganda and advertising, etc., the company's sales target can be achieved and consumer loyalty can be enhanced.

3. How should sellers strategize promotional gifts?

Novelist Charles Dudley Warner once said, " The goodness of a gift lies in its appropriateness rather than its value ," so choosing a gift to accompany a promotional product cannot be arbitrary. , which always requires sophistication, investment, and the most appropriate choice to achieve the highest efficiency. A smart gift strategy will help you double your peak sales.

Choosing gifts plays an important role in this strategy. If you plan a strategy to choose gifts that are more attractive to buyers than the products themselves participating in the promotion, they can even attract consumers to buy the product. The product is to receive a gift, not to own the product that I spent money to buy. If this effect is achieved, your gift selection has been successful, and promoting increased sales is easily within your reach.

To achieve the above effectiveness, what promotional gift strategies do sellers need to come up with? Do you agree with our opinion on this issue?
 

Top 1 promotional gift strategy 1: Choose what customers need

The most important thing in giving gifts is to give things that consumers feel are necessary, even if they want to use that gift more than they want to buy the product you sell. If you give gifts that customers do not need or want to use, then giving gifts becomes meaningless, which does not give customers the motivation to buy products at your store.

The fact that dairy products often give away children's toys, lego puzzles, mini bicycles, etc. is also an attack on the psychology of mothers who are also their main consumers, they really need gifts. give that.
 

Top 2 promotional gift strategies: Gift quality must be good

Top 3 promotional gift strategies: Gift value consistent with main product value

The value of the gift must match the value of the promotional product, must be able to attract consumers and not put pressure on you. What is the appropriate gift value?

The appropriate gift value is the gift value that is neither too high nor too low compared to the value of the product. If you sell electronic devices for a profit of 1 million VND, you cannot give a gift with the same value. is 10 thousand VND, this will be considered not sincere, and has nothing attractive to customers. You also do not need to choose a gift worth 10,000 VND for a product with a profit of 20,000 VND, this will cause cost pressure for you. And you cannot choose gifts whose price is equal to the value of the main product, this will create doubts for customers about the quality and source of the products you sell.
 

Top 4 promotional gift strategies: Gifts must be consistent with the main product
 

Not only must the product value be consistent, but the product properties must be closely related. You cannot strategically give away lighters when selling powdered milk, you cannot give away socks when selling televisions, and you cannot give away key chains when selling fresh food. Saying these examples is just to make it easier for you to imagine that the gift needs to be consistent with the main product. Giving a gift related to the main product will make your gift giving more meaningful and more effective in promoting sales. You can choose the gift you want to give your customers based on your promotional product perspective. You can give away microphones when selling karaoke systems, give away milk bottles when selling powdered milk, give away boxes of flower tea when selling tea sets. Prepare nourishing tea, for example.

Therefore, giving gifts that match the main product can help customers feel more satisfied and fulfilled.

Top 5 promotional gift strategies: Competitor survey

Surveying competitors to see what promotional gifts they offer to customers is necessary before Vendors conduct promotional gift giving programs for their shops. You can refer to how competitors organize their programs to increase sales, see what gift giving policies they have, and how to choose their gifts, from there you should Choose better, more suitable, more valuable gifts to include in your gift giving strategy, so you can attract customers.

Top 6 promotional gift strategies: Offer a variety of gifts and let customers choose

Choosing a promotional gift is like  being a bride,  with a certain gift A you can satisfy this customer but not sure with that customer. By offering a variety of gifts when selling the main product, you give customers the opportunity to choose the gift they like best, achieving customer satisfaction as well as the return to purchase rate will also increase. When each purchase, customers choose a different gift.

Top 7 promotional gift strategies: Add a gift description

This may be time-consuming for Vendors, but the benefits it brings are not small. You can handwrite or type and print out the uses and materials of the gift as well as the value this gift brings to customers. For example, if you give away a few flower tea bags when a customer buys a health care tea set, you can add a description of this gift by clearly writing the ingredients and uses of each tea bag along with wishes or thanks. guest.

By doing this, customers will see that you appreciate them and they will also appreciate your gift and product.

Conclude

Gifts are one of the most effective marketing strategies, applying the right promotional gift strategy can quickly boost sales