Building and enhancing brand awareness is essential to grow and expand your business. Building brand recognition is a long-term strategy, requiring a lot of time, effort, effort and money. However, the effects that brand recognition brings are worth the investment and anticipation.

What is the brand identity?

Brand recognition is the degree to which a brand is recognized by potential customers and accurately associates the brand with a specific product or service. The greater the brand recognition, the more customers are familiar with the business's logo, message and products.

What is the brand identity?

The role of brand identity

Brand identity is a way to convey messages, personality, and characteristics of products and businesses to customers. 

Brand recognition plays an important role in promoting business development

Brand recognition has been playing an important role in business development activities such as:

• Communicate messages, product values, and business values ​​of the business to customers
• Shaping public opinion and perception of businesses 
• Establish customer loyalty and trust
• When brand recognition is widespread, customers can trust your brand more even when they have cheaper options.
• Make your brand memorable and can become "top of mind" in customers' minds.
• Dominate your competitors in many ways in a saturated market.
• A business with good visibility will attract higher quality leads and find its target customers faster.
• Build business reputation

9 ways to build brand recognition

According to Savanta, 89% of marketers claim building brand awareness is their number one goal. Therefore, to achieve effectiveness when building brand recognition, you can refer to and apply the following ways to increase brand recognition:

The brand identity

Brand identity allows businesses to achieve consistency for customers to quickly remember, minimizing customer confusion when searching for brands on different platforms.

In addition, a brand identity helps you convey your brand's message, values ​​and mission. In addition, the identity also clarifies the goals of the product and brand to attract customers

Brand identity helps customers easily remember your business

Key aspects of a brand identity include:

• Logo or wordmark: The distinctive symbol and name of your business will help customers quickly identify and remember the brand. Some logos of major brands have distinctive images (e.g. Pepsi), while others use text-based logos (e.g. Coca-Cola). Businesses can choose to use logos in words, images or a combination of both depending on the orientation of each business.
• Font: Different fonts will also have their own meanings and characteristics. For example, vertical fonts with strong lines will be suitable for companies that want to build a serious, tough image such as law firms or technology companies. While soft fonts with curved lines will be suitable for companies in the art and service industries such as drawing centers, wedding planning/wedding dress rental companies.
• Color: Some brands use only one main color such as: Pizza Hut, Coke and Facebook, while there are other brands that use two or more colors such as: BigC, Pepsi and Ikea. Colors that are appropriate, elegant, not too colorful, and pleasing to consumers' eyes will help them remember your brand longer.

For example, Vinamilk Company, which specializes in providing cow's milk products, designed its logo with two main colors: green of the grasslands and blue of the sky so that customers can easily recall the scenes from the past. nature. In addition, each Vinamilk milk carton has an image of a cow as a representative, combining the use of hard and soft fonts to create sympathy for consumers. 

Build website, optimize SEO 

Website building and search engine optimization (SEO) with keywords related to user intent are important for a brand. It's about getting your content seen by customers and recommended by Google. To improve SEO and improve search rankings, businesses can apply the following main ways:

• Research keywords in your industry: These are the words your competitor companies are using or your target customers are searching for. To optimize brand awareness, you can focus on incorporating informational keywords into your content first. These are keywords that are suitable for the first stage of the customer journey – when customers start searching for information and want to learn more about available products. 
• Build content around keywords. For example, your business is a fashion retailer and you notice that a lot of people are searching for “winter coats.” You can create a post titled “5 types of winter coats you should own” to attract customers, improve search rankings, and increase brand awareness

Paid advertising

Running paid advertising to increase brand awareness is a popular way but requires a lot of money. 

Running advertising properly helps brands optimize costs and increase recognition

Currently, social networking sites (such as Facebook, TikTok, Instagram...) all provide tools and advertising packages for brand recognition. However, before starting advertising, businesses need to clearly identify the target audience of advertising, reach, advertising budget... to optimize advertising costs and achieve good advertising effectiveness. best.

Collaborate with other brands

Aligning with another brand not only increases the customer reach of both companies but also builds the trust of both brands with customers. If a customer loves brand A and brand A is collaborating with brand B, then it's likely that brand B will also become a brand of interest to that customer.

For example, Apple and Nike teamed up to launch Watches Series 3. Even though both are giants in the industry, it cannot be denied that this collaboration has increased Apple's visibility among watchers. sports fashion fans, increasing Nike's recognition level among technology lovers.

Provide/sponsor free resources 

Everyone loves gifts. Therefore, offering free research materials, trial accounts, etc. is a good way to attract potential customers. It can also create buzz and increase brand awareness on online platforms.

Providing free resources helps businesses reach more people

In addition to providing free resources, businesses can sponsor events, workshops, webinars, etc. to share and interact. Sponsoring events and seminars is a way to reach many target customers. Sponsoring events that your target customers are most likely to enjoy and attend can help your brand be seen by thousands of people. The brand name will be everywhere in the event and stick throughout the event.

Build communities and social networking sites 

To increase brand recognition, businesses can implement a multi-channel approach (email, digital advertising, direct mail, social networks and community building: forums, blogs...). This approach helps customers find and recognize your brand everywhere. This creates top-notch awareness among customers, positioning you as a trusted go-to source in your industry.

Create podcasts

In a brand awareness strategy, the more value you add to consumers' lives, the more likely they are to remember you, recommend you, and become loyal customers. So, creating a podcast can help you connect with your target audience and promote your brand. 

Creating a podcast doesn't have to be as simple as just talking about the product or service the business is offering. With podcasts, you can share and exchange entertainment information and convey meaningful messages. 

Podcasts not only add value to the lives of listeners, but can also work wonders in terms of brand awareness.

Collaborate with celebrities, KOL/KOC 

Nowadays, brands tend to combine with celebrities, KOLs/KOCs and let them represent the brand. The representative does not necessarily need to be the person with the most social media followers, but they need to have interaction and trust in the brand. 

Combining with KOLs helps brands quickly increase brand recognition

They need to actively promote the brand, maintain the company's reputation and tell people, especially potential customers, why they should trust and choose the brand.

Word of mouth marketing

According to Hubspot, 49% of US consumers say friends and family are their top sources of brand awareness. Therefore, a referral program not only increases the reach and number of people who know about the brand, but also strengthens brand trust among new customers from someone people trust (friends, family). family,...)

Some popular word-of-mouth marketing tactics include:

• Create a referral marketing program: Offer rewards for customers who refer your brand to a friend or family member 
• Share customer reviews: When customers give positive reviews about your brand and product, you can compile and share it on social networks and your brand's website.
• Organize sharing and discussion events: Organize events that give customers a lot of information to discuss and remember about the brand.

Increasing brand awareness can build brand loyalty, attract new customers and boost sales. Apply the above methods to start increasing your business recognition today.

Brand recognition through gifts

Gifts sent to customers and promotional gifts are the ways that most business brands use to get closer to their customers and increase their brand recognition in the best way. Promotional gifts can be said to be one of the most effective marketing methods, applied by many sellers. The right promotional gift strategy not only helps promote sales growth but also increases customer satisfaction, loyalty to the store and raises brand awareness.